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Customers are why firms exist. To keep your business safe, you need to have customers. Get to know your customers more. Discover what their dislikes and likes are. What are their concerns and how can your product resolve them? Ask for their participation in helping you to make your present services and products better.

Thinking about your prospects and trying to work out their Problems and what they are hunting for. Learn what are their wishes and where does he or she hurt. The more that you know what their world is about, the better you can serve them.